Sunrise Capital — Email Performance v3

Total sends

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Avg click-through rate

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unique clicks ÷ delivered

Avg unique open rate

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noisy — see note below

Avg unsub rate

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unsubs ÷ delivered

CTR over time — every Saturday send

Each dot is one send. Vertical dashed line marks the Coffee with Kevin → Saturday with Sunrise rename, if both names exist in the data. CTR is the cleanest performance signal here — Apple's Mail Privacy Protection inflates open rates substantially since iOS 15, so we lean on clicks.

Pre- vs post-rebrand

Send hour (ET — handles EST/EDT)

Since the campaign is Saturday-only, the meaningful timing variable is hour-of-day. Bucket sizes shown alongside CTR.

Subject length (chars, quartiles)

Subject features

CTR for sends with vs without each feature. Small samples per cell — treat as directional.

Worst- and best-performing subjects

All sends — sortable

Sent	Internal name	Subject	Hr	Sub. len	Delivered	CTR	Open	Unsub

Click any column header to sort. Pre-rebrand sends marked with blue stripe; post-rebrand with orange.

Debug — raw stats from first send

Show raw payload (paste this back to Claude if rates still show 0%)